I've written a lot about deferred gratification, and trade offs, and also about the importance of reading the fine print when making decisions. I recently came across this April 2006 cover article in Harvard Magazine by Craig Lambert discussing how we make economic choices, and the external forces that shape those decisions. It's fascinating reading. What do you think?
"Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on the spur of the moment" Read more...
Friday, May 15, 2009
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